ABI Business Workshops for Artists

BUSINESS WORKSHOPS FOR ARTISTS

Presented by The Arts Business Institute (ABI) and MCA in partnership with MECA and Waterville Creates! in 2016. Check back for upcoming workshops.

Tuition

Both Workshops: $250
One Workshop: $150

MECA Students and Alumni: Contact Jessica Tomlinson for a full scholarship.

MCA Member Discount Codes
One-day $25 Discount for MCA Members, Enter code MCAMEMBER
Two-day $50 Discount for MCA Members, Enter code MCAMEMBERS

SCHEDULE

OCTOBER 22
This session is held at Maine College of Art, 522 Congress Street, Portland, Maine 04101
9:00 a.m.  Registration Opens
9:30 a.m. – 10:30 a.m.Wholesale 101with Wendy Rosen
10:45 a.m. – 11:45 a.m. Introduction to Art Licensing with Carolyn Edlund
11:45 a.m. – 12:30 p.m. Lunch on Your Own
12:30 p.m. – 1:30 p.m. Booth Design with Wendy Rosen
1:45 p.m. – 2:45 p.m. Retail 101 with Nire Cook
2:45 p.m. – 3:45 p.m. Artist Discussion Panel with Maggie Bokor, Lissa Hunter & Chris Hilton
3:50 p.m. – 5:30 p.m. Individual Artist Consultations

OCTOBER 23
This session is held at Waterville Creates, 93 Main Street, Waterville, Maine 04901
9:00 a.m. Registration Opens
9:30 a.m.- 10:30 a.m. Making Work that Sells with Wendy Rosen
10:45 a.m. – 11:45 a.m. Selling Art Online with Carolyn Edlund
11:45 a.m. – 12:30 p.m. Lunch on Your Own
12:30 p.m. – 1:30 p.m. Pricing for Profit with Wendy Rosen and Carolyn Edlund
1:45 p.m. – 2:45 p.m. Building Gallery Relationships with Carolyn Edlund
2:45 p.m. – 3:45 p.m. Artist Discussion Panel with Donna D’Aquino, Helene Farrar and Nick Rossi
3:50 p.m. – 5:30 p.m. Individual Artist Consultations

MCA Business Workshops

I highly recommend that anyone who is trying to find their way in the art and/or craft business go to an ABI workshop. To this day, ABI still ranks as some of the best money that I have ever spent on my business. ~ Woodworker Kim Dailey

Sessions

Wholesale 101/Making Work That Sells
This presentation focuses on wholesaling as a sustainable business model that can work for artists and makers, as well as building a body of work in a cohesive signature style. Sources of inspiration; design and detail; establishing a brand. Understanding trends; adding value to your work.

Introduction to Art Licensing
What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes.

Booth Design
How to design your booth space to create the look you want and the message you want to convey. How to use branding in your booth. Incorporating best practices in using photography, visual merchandising, signage and other techniques in your booth to make the most of your show experience.

Retail 101
This lecture provides tips, best practices and insider experience to artists interested in selling their handmade product through retail stores. The MCA manages the Center for Maine Craft, a store in West Gardiner, Maine that sells the products of over 300 craft artists. Specific Center for Maine Craft polices and procedures and information useful for all retail venture will be shared including: acquiring retail accounts, consignment vs wholesale arrangements, pricing your product, packaging and signage, co-marketing with the store, supporting paperwork to accompany your product, maintaining accounts over time and more.

Artist Discussion Panel
A one-hour panel discussion with professional working artists. Panel members will answer questions from the moderator and audience members, and share their experiences, challenges and lessons learned through working as an artist. This is an opportunity to speak with artists who are currently in the marketplace and ready to talk about opportunities and resources.
Portland Panel Artists:
Maggie Bokor
Lissa Hunter
Waterville Panel Artists
Donna D’Aquino
Helene Farrar
Nick Rossi

Making Work That Sells
How do you design a successful collection? Take a great idea and build it into a signature look and concept that fits your ideal customers, and connects with what they value. Ways to set your line apart from others; how to add to perceived value to your work.

Selling Art Online
Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Pricing for Profit
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale and retail pricing formula to grow your business. Part two of this presentation focuses on pricing for fine artists. How to set your price, when to raise your prices, and perceived value.

Building Gallery Relationships
A basic tenet of selling art or handmade work is building strong relationships with your gallery customers. Learn how to partner with your buyers, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Artist Discussion Panel
A one-hour panel discussion with professional working artists. Panel members (tba) will answer questions from the moderator and audience members, and share their experiences, challenges and lessons learned through working as an artist. This is an opportunity to speak with artists who are currently in the marketplace and ready to talk about opportunities and resources.

MCA Business Workshops

The ABI provided me with invaluable tips and insights into how to develop and market my brand most effectively. It has saved me countless dollars and precious time, not to mention the emotional cost of making mistakes. ~ Jeweler Lisa Cottone

Personalized Business Consultations for Artists

At the end of each workshop day, a limited number of twenty-minute personal consultations will be available for workshop attendees to meet with one of our presenters. Consultations have an additional charge of $30.00. These usually sell out. Register early to secure an appointment.

SPEAKERS

MCA Business Workshops

Wendy Rosen founded the American Made Show to give professional craft artists a way to sell directly to galleries and retailers. She also founded The Arts Business Institute, and the American Made Alliance, as well as being the publisher of NICHE Magazine.

MCA Business Workshops

Carolyn Edlund is the Executive Director of the Arts Business Institute and brings to ABI decades of successful hands-on experience as a production artist. She writes extensively on business topics and works individually with artists.

MCA staff: Nire Cook

Nire Cook has worked for the Maine Crafts Association is various capacities since 2009, and currently serves as the Manager of the Center for Maine Craft, a retail store and gallery selling the work of over 300 Maine artists and grossing over $500,000 annually. She is also a fiber artist working in Portland, Maine.

TUITION

Both Workshops: $250
One Workshop: $150