Retail Gallery 101

Date: October 19, 2019

Time: 10am – 12pm Seminar + Q/A
12:30 – 2pm: Web Material Workshop

Basic Structure: Lecture/Powerpoint, Q/A
Hands on workshop after lunch

Mechanics’ Hall
Portland, ME

MCA Member Fee: $20
Non-MCA member: $35


During the first half of this workshop, Whitney Gill, manager of The Center for Maine Craft, will present an informative, in-depth presentation about selling your work in a craft gallery. She will cover topics such as: Price ranges, acceptance processes, building relationships, and appropriate ways to approach a gallery. She will also present simple ways to digitally organize inventory, and other potential avenues to sell your work. This presentation will be followed by a Q/A session. 

Please note: Workshop content may apply to fine art, however, our expertise is not in this area and preparing one-of-a-kind / 2D / fine art for galleries and approaching galleries to sell this work will not be covered.

For the second half of the workshop, participants are invited to bring their laptops or tablets for some hands-on work to directly implement the topics discussed in Whitney’s presentation.

MCA will offer a basic introduction to Canva, a program that makes ad design, web promotions and logos easy. MCA staff will also provide inventory sheets, invoice templates and spreadsheet templates that can be personalized on the spot with business logos and information. 

Extra perk: MCA Retail Jury fee waived for attendees!

Who should attend: 

Recent grads, craft artists who are thinking about selling their work in galleries in Maine, craft artists who are looking to better understand gallery etiquette, and craft artists specifically interested in selling work through the MCA at Maine Craft Portland or Center for Maine Craft.

Instructor Bios: 

Whitney Gill | Maine Crafts Association | Center for Maine Craft Manager | 207.588.0021 

Whitney Gill studied fine art & ceramics at the University of Maine, and has continued to refine her craft through the guidance and support of many great Maine artists & organizations. She is passionate about helping Maine artists establish connections and gain new skills to grow their creative businesses. She began working at the Center for Maine Craft in 2013 as a sales associate, followed by assistant manager, and became manager in 2017. Whitney owns & operates her own ceramics business from her home in Bowdoin, Maine. Her work can be viewed at

Emily Shaffer | Maine Crafts Association | Program Coordinator | 717.712.4499

Originally from Pennsylvania, Emily Shaffer received a B.F.A in Craft and B.S. in Art Education from Kutztown University. Since then, Emily assisted with the opening of (KoT) Contemporary Functional Craft in Ellsworth, ME as an intern, and then worked as the gallery manager. Currently, in addition to working for MCA, she owns and operates a contemporary jewelry business. Her work can be seen in galleries and juried craft shows around the country, and also online at